What is Dencity Metaworld in Blockchain Platform ?
In today’s marketing and advertising glutted world, product placement is a constant. Whether it’s through sponsor names on NBA jerseys, large billboard and building Ads along your morning train commute or targeted online Ads tied to recently searched items, marketing teams are always fighting for our attention. In 2016, global marketing budgets totaled $195 billion. By 2021, thanks in large part to the rapidly expanding realm of digital advertising, that number is expected to reach $412.88 billion.
To make the most of their money, companies collect more consumer data than ever before. This data, in turn, directly affects major business decisions like the introduction of new products, price points and future ad campaigns. But this stockpile of customer data is also highly vulnerable to ad fraud and mismanagement, which contributes to inefficiency.
Another problem: there’s no single accounting of real-time metrics from all platforms, which can cause customers to be inundated with repetitive marketing materials and product misinformation. Most troubling, it can lead to profit loss.
Blockchain has become a helpful tool for advertising and marketing. Blockchain’s decentralized ledger technology offers a lift in advertising cost transparency and deeper insights into audience interactions with ad campaigns. Blockchain’s decentralized ledger technology could offer a simple solution to these pressing problems with its cost-saving transparency and real-time data aggregation.
Dencities seek these opportunities to join the next industry in Digital Advertising and Marketing Data Management using Blockchain Technology. Our solution is to help marketing and advertising teams collect better data and optimize their content for digital platforms. Using data organization tools, we also help combat ad fraud and reduce advertising supply chain mismanagement.
We use smart contracts to give marketing teams real-time insight into their current campaigns, track payments to ad publishers thought our new concept in RTB (Real Time Bidding) and prevent fraud by flagging fake bot views. This method will open up transparency in the advertising supply chain.
We are partnered with advertising and analytic platform to offer an end-to-end ledger that gives marketing teams better data insight to doing campaign through billboard and Out of Home Digital Advertising.
The sharp growth of DOOH (Digital-Out-Of-Home) make the Ads has new pattern following with digitization and technological evolution from OOH (Out-of-Home). Most of the DOOH are purpose for commercial and only 5% for informational. This platform is installed in intense traffic and urban movement, with high capacity for attention and persuasion of the surrounding public. Some of them namely digital billboards, multimedia kiosks and interactive tables.
One of the main objectives of the Dencities is to foster to adoption of the JejaQ by onboarding new partners. Partners certainly take many forms but our main focus is to work with what we call “trusted third parties”. Businesses that in any way provide a middleman service between retailers, brands and customers. This strategy is extremely effective as it allows thousands of brands and retailers to use the JejaQ while only working with a few companies to do the heavy lifting in terms of technological shift. Moreover, those trusted third parties are more than likely to evolve by using this new technology rather than being disrupted by it.
Integrating blockchain technology within a company stack can be extremely challenging and slow down the release of new services willing to use the JejaQ. In order to solve this major pain point, we developed the JejaQ’s Gateway. A one-stop-shop for all commercial applications to leverage all the advantages of the JejaQ without having to deal with the complexity of the underlying technology. Using the Gateway, as well as the other tools described later in this document, partners can effectively quick start their solutions implementations.
JejaQ represent temporary communication channels between two or more peers which automatically close after a specified amount of time. While a JejaQ is open, the peers can update its state and take actions on what will be stored and immutable once it closes. This process solves a major problem of commercial use faced by blockchain immutable ledgers by introducing temporary mutable states.
The main key of the consensus is using delegate proof of stake. Competitive edge compared to other blockchains, the delegate proof of stake network can serve up to thousands of transactions per second and produces final blocks in a matter of seconds. But, the presence of the devices will be counted as data for management in advertising. Therefor, Dencities build new consensus which uses Presence as the key idea of the DPOS.
